Use Your Face To Close More Leads
In 2018, the Journal of Advertising Research published a study that found ads featuring people’s faces performed better than those without faces.
That’s why you see YouTube littered with people’s faces in the thumbnails of most videos.
The same goes for selling via email.
Which of the two bodies of emails seems more appealing to you?
Or…
The one that receives almost triple the clicks is Email A, according to our own internal sales data. If you are selling to leads via email, include your face and a video if you can. Every prospect we sell to at K&J gets a quick 2-minute video (example here of a recent lead) with my face in the email.
Our emails follow this format for new leads who don’t give us their cellphone numbers:
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Thank them for getting in touch
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Go to their sites and find some things we think we could improve
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Film those improvements
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Send it back in an email with our face
The simplest way to connect with people on a more personal level is to show that you are human.
Include your best asset when prospecting to close more leads.
