Thanks to Gary Vee, the pillar content model is now widely understood; some say it has even crept its way into the minds of Fortune 500 CMOs.
And if those notoriously slow-to-adapt people are paying attention, it’s probably because it works.
Repurposing long-form content into meta-shorter takeaways for our various social platforms is efficient and, more importantly, effective.
But a problem for us smaller creators and businesses is the cost of doing so. Just because something is efficient to do doesn’t mean we can afford to.
That’s where this gem of an AI tool Opus Pro comes in.
It will help you take any long-form video 5min+ and turn it into multiple 1min or less clips suitable for any social platform with just one button click.
What would typically cost $200-$300 in editors’ fees is now free.
Here’s how we’re using it at Rugby Bricks.
1. We’re going through our Youtube content library and finding our most watched and engaged videos – like this one which has now had close to 100 K views and repurposing them.
We’re starting with these because our audience has already told us they are high value with their engagement.
2. We copy the youtube link for the video, then head over to Opus.Pro and paste it into the dashboard.
Opus does its thing and creates a whole range of short-form clips like this – that’s it.
3. Then we publish these shorter clips across Facebook, Instagram and TikTok.
After repurposing the video above, we got another 1,000,000+ impressions. And it took less than 5 minutes of work.
Notes:
These tools offer little customisation out of the box, so as soon as Opus Pro takes off, our social content style will look like everyone else’s.
But we expect them to be aware of this problem and give creators more legroom as they develop it.
FYI – We’re finding most of these AI tools here.
Want to turn your long-form content into millions of impressions? At K&J Growth, we help businesses maximise their content with smart, efficient strategies. Get in touch today and let’s explore how we can amplify your brand’s reach.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
