Our goal this year is to double our Black Friday record again and sell over $100,000 worth of Rugby Bricks product during the 7 days surrounding Black Friday.
Our #1 tool for making this happen (beyond our actual number 1 tool, which is our audience) will be our Black Friday Ads.
Here is a breakdown of the exact ad we will be running this year.
URGENCY
Good ad copy creates a sense of urgency, or as the youngsters call it, FOMO. It sounds cheesy, but wording like:
“Don’t miss out”
“Only 72 hours left”
“Once a year deal”
Really does work.
RELEVANCY
Don’t ask me why, but if you run, say a “25th birthday sale” in the middle of Black Friday week – even with the exact same offer, your ads will attract significantly less action.
They need to be relevant.
We use Headings, Colouring and Creative to make it obvious that our ads are about Black Friday.
TRUST
If your offer includes products or services with positive online reviews or endorsements – use them. Trust builders remove risk from your customers buying decision.
In our ad, we show the 100+ 5-star reviews our kicking tees have received online through-out the entire video.
THE OFFER
Lastly, Black Friday brings a level of expectation with it. “10% off” won’t cut it.
Go big or go home – with the exception of maybe boxing day – this has to be your best offer this year.
We’ll be doing a Buy One Get One (BOGO) offer which is the less tacky version of 50% off.
Notes:
Re-iterating on that point. Your offer matters more than anything else here. You can’t make honey out of dogshit… or something like that.
Also – Black Friday isn’t just for Ecom brands. A service provider will have to get a little more creative but the opportunity is definitely there.
Want Results Like This for Your Black Friday?
Our Black Friday ads generated $60,000 last year, and this year we’re aiming for six figures. With the right blend of urgency, relevancy, trust, and a killer offer, you can maximise your Black Friday potential too.
If you’re ready to up your game and make this Black Friday your best yet, reach out to us at K&J Growth. Let’s talk strategy and start making ads that sell.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
