Rugby Bricks, our e-commerce business, generated nearly $25,000 on the first day of BFCYM.
Here’s the 6-point checklist we made for changing our website (sorry, cell phone readers; you’ll have to go landscape for the full picture).
Each number on the screen correlates with the bullet point below :
1. Free Shipping On Orders Over $100.00
Customer Win: Any orders that combine $100 worth of stock have enough profit to warrant free shipping, which is the second highest pain point of our customer
Business Win: Any combination of orders that have over $100 warrants enough profit to cover shipping and increase the value of our average order
2. Make The Value You Are Giving Obvious (20 – 70% Off)
Customer Win: Customers know what they can buy
Business Win: Increased conversion rate on slow-moving stock and still profitable
3. Free Gift
Customer Win: Free gift with purchase
Business Win: Increased conversion rate
4. Call To Action (CTA)
Customer Win: Makes it easy to find what they want without scrolling endlessly
Business Win: The average time someone spends on our website is 36 seconds during BFCYM – the simpler we make it for them to get to a buying page the easier it is for us to collect cash
5. Visible Discounts
Customer Win: Show the immediate value of the product on site
Business Win: Drives a customer to the product page
6. Social Proof
Customer Win: They can see who is buying what and take them to that product immediately
Business Win: Show that others are buying and creates fear of missing out on product
Our conversion rate is up by 24% from the same time period a week ago.
Shout out to the two e-comm superstars on our team Rekha and Ben for pulling this together.
This doesn’t happen without A players.
Want results like these for your business? At K&J Growth, we specialise in creating e-commerce strategies that drive conversions and revenue—just like Rugby Bricks’ record-breaking BFCYM campaign.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
