You’ve most likely heard the phrase, “Diamonds Are Forever.” This came from an ad campaign of diamond magnate, De Beers but in the 1940’s.
Like good fashion, good marketing repeats itself by simply stealing from a previous era and showing it to a new audience.
Here’s how to use AI to find hidden gems from the past and apply them to your business today.
I. Head to whatever AI tool you like (Deepseek is free and pretty much as good as any paid model)
II. Use the following prompt: “Can you find the most iconic advertising campaigns and their slogans from the ’50s, ’60s and ’70s and explain why they were iconic?”
III. Use the follow-up prompt “I run an (X) business in 2025 – please create a list of ways I could incorporate this into our marketing mix today?”
From here, you’ll have some good jumping-off points for exploration.
AI doesn’t create great marketing, but it does help with the heavy lifting of finding those who have done it in the past. Good marketing doesn’t change, but the audience who sees it does.
