K&J Growth is constantly broadening its client base, and part of this process requires us to update our website and landing page often.
This was our old landing page broken down into the 6 key components of a successful landing page.
The problem Kale explained is this neglects a lot of companies that want great digital marketing.
K&J wants to expand beyond just high-growth companies. So we re-jigged the headline to target a broader group of people.
The common pain point most of our customers come to us with is:
“Can you prove the ROI we’ll make from you doing our marketing?”
So we changed our headline to “Marketing that you can actually track an ROI from.”
This headline promises the dream outcome (google ‘grand slam offer’ Alex Hormozi if you’re unfamiliar with the dream outcome concept) our customers are looking for.
Our Take:
Because we already had a high-performing landing page, our heading is the only thing we needed to change.
What we like here is how clear the heading is; following the marketing maxim ‘be clear, not clever,’ too many businesses try to get cute with their copy and confuse the sh*t out of their customers.
A confused person won’t buy!
Is your landing page speaking your customer’s language? At K&J Growth, we specialise in crafting clear, ROI-driven messaging that connects with your audience and drives results.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
