After 1000’s of hours of producing content for brands and our companies, we know there’s one thing you can count on.
Human consistency, or mimetic desire – the label social scientists have given this sheep-like behaviour of ours.
We want what others want, so we do what others do.
Which makes creating high-performing content much easier. Content that performs well for one generally performs well for others.
So a simple way to produce high volumes of content that gets traction is to copy what’s working for others and pay someone else to make it for you.
Here’s what we do.
- Hire a VA
- Ask them to find lists of social media influencers – like this, by googling “LinkedIn Influencers”, for example.
- Get them to add those people into a Google Sheets doc.
- Then ask them to review those influencers’ content, pick out their outlier content, and add it to a sheet for you to copy – here is how to do this.
- Then all you have to do is add your angle to each piece of content and publish it.
Here’s a recent post of Kales following this strategy. It got 100+ likes and 11,600 impressions in 5 days.
Notes:
If you don’t want to do this because it’s not original, well, you’re right, it’s not – but pay close enough attention to other’s content, and you’ll see almost none of it is.
Mark Twain has this saying: “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.”
Looking to create high-performing content without the hassle? At K&J Growth, we help businesses scale by leveraging proven strategies to boost content creation and engagement. Get in touch today and let us show you how to make your content work smarter, not harder.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
