In 2009, Google published an article showing that when it took people another 200-400 milliseconds to get search results, people used their product less.
The same has been true for us at Rugby Bricks, where speed is essential in any digital marketing strategy.
When people used to buy our products, they would have a 3-step process:
- They’d have to click on the product.
- Then they’d have to click “Add To Cart”
- They’d then have to go to the cart and the checkout
- To reduce these steps, we added a “Quick Buy” button so people could buy directly on that page, utilising workflow automation to streamline the process.
This change alone accounted for a 20% increase in sales YoY. As any digital marketing strategist knows, we are all time-poor, and most customers want the things they need yesterday. Making it faster and easier for them to get what they need will increase revenue.
Notes: This principle applies to everything from SaaS (known as time to value) to sales.
Reduce the time to give people what they need, and you’ll make more money. Workflow automation is a critical part of a strong digital marketing strategy, ensuring your customer’s journey is as efficient as possible.
If you’re looking to improve your sales process, optimise your digital marketing strategy, or implement workflow automation to enhance your bottom line, we can help. At K&J Growth, we specialise in helping businesses streamline their operations and grow their revenue.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
