Most of us are obsessed with getting our product on TV (that’s our kicking tee on a commercial). It brings clout and an excellent picture you can show family and friends.
Here is how you can strategically get free air time in other people’s ads and how we’ve done it at Rugby Bricks.
In almost all verticals, other companies host televised tournaments, events, awards or some form of X promotion. These companies will pay for televised ad slots to promote these.
In the world of rugby, you can think of Super Rugby. In the world of cinema, think of the Oscars.
Your goal is to find the events that need your product.
In the cinema, you need mics; in rugby, you need kicking tees to make an ad about rugby.
Each of these organisations has its own advertising agencies.
These agencies will need props to make their commercials mirror what happens at these events.
Enter the savvy product placement marketer.
Here is how to find the ad agency, seed your product and get air time for free.
1. Head over to LinkedIn and find the “Head of Marketing” or similar role for the event you are targeting and say this:
“Hey (first name),
I just wanted to reach out briefly!
I loved the ad that you ran (insert date). Which ad agency did you use? I’ve got a project I’d love to look at using them for. Would you mind giving me the name of the agency and who is best to reach out to there?”
2. Once they respond and you are armed with these details, you want to send them this message.
“Hey (first name),
I got your details from (X). We make a product that does (X), and you used this product (X) in your ad last year.
I’d love to send you our product for free and see if you think it’s a better fit than what you used previously. If you are happy to take a look, reply with your address, and I’ll send it right over.”
3. Add in some extra goodies and leave a great impression.
Most of the time, people are happy to get anything free.
For the cost of your product, you can end up on prime-time television like we did for two weeks, for free.
Ready to amplify your brand with smart marketing strategies? At K&J Growth, we specialize in creating high-impact campaigns that help businesses scale. Get in touch today and let’s take your marketing to the next level.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
