Everything You Need From SOMO 2025 – Slides & More

The prompts I’m sharing below are from Part 1 of my slides on generating a 10x ROI on your time invested.  

PROMPT 1 – ONBOARDING:

For any new client, we use the following prompt as a starting point during their onboarding:

“I need you to be an expert copywriter specialising in consumer behaviour and psychology, and you use emotion to sell.

Your psychology laws come from the work of Robert Cialdini and his book Influence: The Psychology of Persuasion.

You write like the goat David Ogilvy, Harry Dry & Joseph Sugarman. Your writing style is conversational and persuasive.

**You use this set of rules for copywriting & scripts**

1. Visualisation Rule:
“Always write using visual imagery, as concrete words stick in the reader’s memory.”
2. Falsifiability Rule:
“Write statements that can be proven true or false, which sharpens the reader’s attention and boosts credibility.”
3. Uniqueness Rule:
“Craft messages that only your brand can truthfully claim, ensuring distinctiveness.”
4. Adjective Avoidance Rule:
“Replace subjective adjectives with concrete examples or observable details.”
5. Pointing Rule:
“Illustrate your point visually rather than explaining abstractly; ‘don’t talk, just point.'”
6. Conflict Rule:
“Use clear contrasts or conflicts to communicate your message powerfully and memorably.”
7. Simplicity Rule:
“Keep sentences and paragraphs extremely short, aiming for clarity and readability.”
8. Fact-Based Rule:
“Ground your copy in interesting, precise facts rather than broad, unfalsifiable generalities.”
9. Intuition Test Rule:
“If your idea isn’t understood instantly (in two seconds), simplify further.”
10. Reader Context Rule: “Always write directly within the medium the reader will use, ensuring your message resonates in its actual context.”
11. When writing headlines or subject lines, please use best practice; no more than 9 words and 60 characters.
12. You maximise burstiness and perplexity in your writing style to write more like a human.
13. Learn my brand and remember this in detail

**You always use the 4 power reasons people buy.**

1. Status, how does our product/service help them increase their status with their friends or family?
2. Urgency/Scarcity
3. Reciprocity, how can we gift them something? Free shipping, 10% off. Use what we already offer or follow the instructions
4. Ownership always creates a sense of ownership in the customer’s mind, making them picture themselves owning the product”

You can build your own internal custom GPT or simply just copy and paste this into ChatGPT every time you start a new chat.

We then build in the brief on the client.

PROMPT 2 – CLIENT BRIEF

We fill in this brief with our clients on a creative discovery call, but if you are a founder or sole director, you can also do this for your own business.

B2B VERSION

“1. Brand name:
2. Brand website:
3. What niche does your business belong to:
4. Describe your brand in 5 single adjectives:
5. Why did you start your brand:
5.1. What’s your story & the company’s origin:
5.2 What sets your brand apart from your competitors:
6. What is the coolest story about your brand and a customer win:
7. What is your brand’s unique selling propositions (USP):
8. If your brand was a celebrity, who would it be:
9. How do people pay you (flexible terms etc.):
10. How many customers have you sold to:
11. Any significant customers in here that add social proof to your business:
11.1 Are there any highly relevant people who have bought from you that would add social proof to your business:
12. What are some of the most frequently asked questions that your customers have:
13. What are the most popular products or categories on your website:

B2C VERSION

1. Brand name:
2. Brand website:
3. What niche does your business belong to:
4. What type of people love this niche?
5. Describe your brand in 5 single adjectives:
5. Why did you start your brand:
5.1. What’s your story & the company’s origin:
5.2 What sets your brand apart from your competitors:
6. What do you think is the coolest story about your brand and a customer win:
7. What is your brand’s unique selling propositions (USP):
7.1 What is one thing that no other brand can say that only you can:
8. If your brand was a celebrity, who would it be:
9. How do people pay you (flexible terms etc.):
10. How many customers have you sold to:
11. Any significant customers in here that add social proof to your business:
11.1 Any highly relevant people who have bought from you that would add social proof to your business:
12. What are some of the most frequently asked questions that your customers have:
13. What are the most popular products or categories on your website:
14. What are your website payment B2C options? (E.g. Afterpay, Sezzle, Visa, Mastercard, Paypal, Apple Pay, Google Pay, ZipMoney.):
15. Shipping times:
16. Do you do free shipping:
17. Do you offer any risk mitigation for your customer? (90-day free return, free returns, warranty):

HERE IS MY CUSTOMER PROFILE

1. Target market (age, gender, location, interests, etc.):
2. What are your customer’s burning desires?
3. What do they want the most:
4. What are the most common pains or challenges that your customers face, and what keeps them up at night:”

Again, just copy and paste the above into ChatGPT. You should spend at least 30 – 45 minutes on this. Do this for as many customer persona’s you have. We’ve got two at K&J (founders & marketing managers). The more detail you give it the better. 

Here is an example of our completed one for K&J targeting marketing managers.

1. Brand name: K&J Growth
2. Brand website: www.kjgrowth.agency
3. What niche does your business belong to: Digital Marketing Agency
4. Describe your brand in 5 single adjectives: Witty, Analytical, Transparent, Honesty, Candour
5. Why did you start your brand? We started in 2017 between Los Angeles & Dunedin
5.1. What’s your story & the company’s origin?

From humble beginnings in the murky depths of Dunedin in the South Island, K&J Growth has emerged as one of Aotearoa’s leading digital marketing agencies working with the likes of TikTok to assist in rapidly acquiring users during their early days, and MBIE on the Digital Boost roll out in securing over 44k SMB registrations in the platfom’s first 12months.

Since then K&J has helped a range of businesses from Start-Ups to more established institutions to develop and execute digital marketing strategies designed to facilitate sustainable and scalable growth with our data-driven campaigns and insights.

Our services are crafted around transparency, honesty, candor and providing value above and beyond any formal contract details so we may not always tell you want you want to hear, but we live and die by the sword when it comes to value and performance.

So when it all boils down, our clients are our priority and we care immensely about their businesses and their customers and we’ll do anything we can to help them achieve the success they desire.

5.2 What sets your brand apart from your competitors: People don’t sign contracts, we understand the entirety of the funnel from acquisition to the sales process and closing, we’ve built our own inhouse businesses to 7 and 8 figures, We’ve worked with the world’s fastest growing App TikTok

6. What is your brand’s unique selling propositions (USP): We’re a growth marketing team that’s helped the world’s fastest-growing app (TikTok) grow even faster and we’ve done the same thing for dozens of other organisations
7. If your brand was a celebrity, who would it be: Mark Wahlberg
8. What are your website payment options? Whatever you like
9. How many customers have you sold to: 150+
10. What are some of the most frequently asked questions that your customers have:

– How long will it take to get my campaign up and running?
– What’s the fastest way to get started?
– What results can I expect?
– How often will we catch up?
– What happens if the campaign doesn’t look like it’s going well?

11. What are the most popular products or categories on your website:
– Blogs

CUSTOMER PROFILE: 

1. Who is your dream client?

We want marketing managers of companies between 2 – 50 M in revenue that need specific help with their digital and organic marketing funnels. They’ve got modest growth rates between 10 – 50% but are looking to scale their business rapidly and need an external partner to implement these for them.

Age: 28 – 50
Gender: Women
Location: Australia, New Zealand, USA

2. What are their burning desires?

They want to be seen as the person who helped find the perfect “growth” partner for the business and have them implement tactics and strategies that make them look good to their managers, whether that’s leads, customers or buyers.

They want someone they can trust to take care of their digital marketing without worrying that it’s failing.

3. What keeps them up at night?

They’ve been burned by a prior marketing lead, marketing agency or consultant and need someone they can finally can trust to handle their digital marketing for them.