One of the hardest parts about scaling a business is figuring out how to market it so that you stand out.
One way to do this is to see what your competitors are doing well, steal it, and apply it to your funnel. Competitor ad analysis is a great way to build ideas around your digital marketing strategy, it also points out to you what your key differences are!
Here’s how to do it:
1. Go to the Facebook ad library – This is where you can see the ads that any company is currently running on Instagram or Facebook
> Select “All Ads”
> Select “All” under countries
2. Enter the business name of your competitor or business you know that does great ads (I’ll use our e-commerce business, Rugby Bricks because we make great ads)
3. Scroll to find the ads that have been running the longest as these are likely to be quite profitable as most people turn off unprofitable ads
4. Follow the link on the ad to see the associated website page
5. Steal any of the copy, design or formatting that you think fits your brands. These insights can inspire your own Instagram ad ideas and boost your content’s impact.
This has been a process we’ve used for our clients at K&J Growth for the last five years and is one of the best ways to see what is and isn’t working for other brands. It’s a digital marketing strategist’s go-to method for developing content that resonates and supports effective lead generation.
Notes: Buyer beware. Other companies will likely be measuring success by different standards, so don’t always assume that the best ads are the ones that have been running the longest.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
