Kester Black, Which you could say is a mix of luxury brand quality, discount retailer pricing and B-corp values, is in the news again.
Or, more specifically, their founder is – Anna Ross.
In this article, like many others, Anna shares parts of her and Kester Black’s story.
What we find impressive here is how often Anna finds these opportunities. Run a quick google search, and you will see hundreds of press mentions.
Not bad for a small business with a turnover of ~$1,000,000.
You know as well as us that a business only exists once people know about it.
But even with the permission-less marketing platforms that social media offers today – the delta between knowing you need to be relevant and being relevant is large.
Yet Anna has managed to do that with Kester Black, going on half a decade now.
Our Take:
PR for PR’s sake (i.e. making Mum and Dad proud) is largely wasted effort – there’s always serendipity, but as a strategy, repetition is how you succeed.
When your angle of attack is media coverage, it takes more than one hit to make a meaningful difference to your business.
Anna gets this and nails it.
At K&J Growth, we specialise in creating marketing strategies that elevate your brand, just like Anna Ross did with Kester Black. If you’re ready to take your brand’s visibility to the next level, get in touch with us to learn how we can help you consistently get noticed and drive results.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
