Booths – KJ Growth

Strong nationwide digital presence,
but website performance isn’t keeping pace.

We reviewed booths.co.nz across mobile performance, SEO, accessibility, Core Web Vitals and AI/agent accessibility.

LIGHTHOUSE METRIC

22

/100

MOBILE PERFORMANCE

Severe rendering & payload lockup on mobile devices

RENDERING VITAL

14.2 sec

MOBILE LCP

Target ≤ 2.5s threshold (Over by +568%)

REAL-WORLD ASSESSMENT

FAILS

MOBILE CORE WEB VITALS

Fails mobile assessment while desktop runtime passes

For comparison: Mainfreight scored

for mobile performance in the same review.

HEAD-TO-HEAD EVALUATION

How Booth's Compares