Marketing fads come and go, but effective copywriting writing is still the same old.
A while back, Kale spent a week completing a refresher course on headline writing.
Unsurprisingly, he found nothing new.
Headlines still dominate the show – capturing 80% of all written content impressions.
Basically, strong ones make bank, and weak ones make the rest of whatever you have written worthless.
And the headline format Kale recommends you follow is this:
- Promise Of Outlier Outcome
- Promise Of Minimal Effort
In his words, “We’re energy conservers, not burners. If you can promise someone a low effort, outlier result, they will bite.”
Like…
The world’s fastest-growing email newsletter: The Milk Road – Get smarter about crypto (outcome) | In Less Than 3 Minutes A Day (minimal effort)
The world’s best-selling self-help book: Atomic Habits – Remarkable Results (outcome) | Tiny Changes (minimal effort)
The NY Times Longest Serving Number 1 Business Book: Four Hour Work Week – Escape the 9-5, Live Anywhere, And Join The New Rich – (outcome) | 4 Hour Work Week – (minimal effort)
Our Take:
When our ads, emails and videos aren’t performing, we look first at our headlines.
Generally, the solution is we need to promise a result that people care more about.
At K&J Growth, we specialise in helping brands craft high-converting marketing strategies, from headlines to full campaigns. If you’re tired of weak results and want to unlock your brand’s potential, get in touch with us and see how we can help.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
