Every $100,000+ Kickstarter campaign has one thing in common.
A large and engaged pre-launch email list.
When we launched our Rugby Bricks kick-starter campaign we ran Facebook ads to build our list.
We got over 2,500 signups at $.28c each.
Here’s a break-down of the ad we used to do it.
THE HEADER
Effective lead-generation ads offer someone something valuable in return for minimal cost or effort.
“Join The Rugby Bricks Newsletter & Get Our New Passing Program For FREE!”
They show social proof.
👉 500+ ★★★★★ reviews
👉 40,000 customers worldwide
And they stack value.
👉 Refer people for free kit
👉 Earn discounts and be the first to know when we drop new content and gear
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THE CREATIVE
 They use creative that stops people scrolling.
Our preferred way to do that is by using images of well-known people. Our thumbnail of Beauden Barrett, a famous professional rugby player, catches people’s attention.
And they help people trust what they’re offering.
People who play our video see more social proof of pro players using our products and more reinforcement of the free stuff they’ll get when they sign up.
If you don’t have social proof, you can borrow it. I’ve seen ads selling testosterone supplements using clips from Andrew Huberman’s (neuroscientist/influencer) podcast.
THE CALL TO ACTION
Clear and concise calls to action work best.
There shouldn’t be any mistaking what you want people to do and why they should do it.
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Takeaway:
Two simple ways to make your ads more effective are:
– Use social proof
– Offer something perceived as valuable for nothing.
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At K&J Growth, we help businesses scale through proven marketing strategies, just like the ones we’ve used to grow successful campaigns. If you’re ready to take your marketing to the next level, get in touch with us today and let’s make it happen.
Contact us here:Â K&J Growth
For more insights and tips, connect with us on LinkedIn:Â K&J Growth
Make sure to check out our Co-founder on LinkedIn too:Â Kale Panoho
