Using the AIDA Copywriting formula is basically cheating.
Rui Peng, a reader of this newsletter, just used it to get 30,000 eyeballs on his start-up critical plastics from a single LinkedIn post. Paying for that reach would cost at least $400.
The best part about the AIDA copywriting formula is its simplicity. Rui read about it in our LinkedIn guide, then without any further help, applied it and hit a home run with his first swing.
Here’s how he did it.
Attention: Grab the reader’s attention with something interesting.
An interior designer mate told me she’s noticing a leap in demand from her clients for sustainable spaces. I wonder if it has to do with the fact that the spending power of millennials is expected to reach $10 trillion by 2030.
This copy is conversational but also hard-hitting by sharing the buying power of millennials.
Interest: Now, keep them reading by feeding them something interesting.
Sustainable design is no longer a buzzword in the interior and architecture space. Both as customers and employees, we millennials are putting pressure on businesses and governments to deliver sustainable outcomes. We put our money where our values are. It’s a crucial step towards building a better future for ourselves and our tamariki, but not only that, by prioritising sustainability, it can even save money in the long run.
So here are 4 Sustainable Design principles I wished I paid more attention to back in architecture school…
He introduces the idea of spending guided by values and then shares his. This is an interesting point; now, we want to know these values.
Desire: Make your reader desire what you are talking about.
Sustainable design isn’t just a trend. It’s the future. Businesses like Kōkako Organic Coffee and Arup and studios like Unispace, CTRL Space and WARREN AND MAHONEY, just to name a few, are leading the charge. By prioritising sustainability in your practice today, you can one day tell a story that makes your mokopuna proud.
Rui paints a picture here that readers will want for themselves. Who doesn’t want to make their youngsters proud? And he shares exactly how to do it with them – desire creates buy-in.
Action: Ask your reader to take action.
Lastly, if you found any of this useful, I run a green building materials company called Critical. and we’re passionate about supporting brands, architects, and designers to create beautiful and sustainable spaces using 100% plastic waste. If you would like to request a materials sample box or book a conversation with me, send me a DM!
Now with his reader’s buy-in, a simple ask to connect compelled many to take action.
“Re. LinkedIn post . . .the qualified leads game is pretty amazing even from that single post. Best performing post I’ve ever done on LinkedIn:
- up over 100 new connections requests from target demographics.
- 10+ emails of new connections connecting me with their head of design
- Booked 2-3 architectural office presentations. ”
Notes:
Rui won’t get those sorta results from every post. Following the formula is actually the easy part; the tricky bit is coming up with interesting ideas to talk about.
The idea, or angle, as storytellers like to call it, draws people in and gets their attention. Skilled content creators and copywriters figure out ways to discuss the same idea in many different ways.
If the idea is ‘sustainable design’ you can talk about:
Sustainable design principles, sustainable design trends, sustainable design examples, sustainable design impact, sustainable design language
And no, we didn’t ask CHATGPT for those suggestions, but we probably should have. It would have saved us 5 minutes of Googling.
Do you want to create content that gets attention and drives results? At K&J Growth, we specialise in crafting effective marketing strategies that leverage the power of proven formulas like AIDA. Get in touch today and let us help you amplify your brand’s impact on LinkedIn and beyond.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
