Kale, the global part of this Kiwi newsletter, spent most of last week mixing it with some of LA’s most likely 40 under 40 recipients, including Chris Cunningham, co-founder of the $4 Billion work management tool Click-up.
Chris’s job is to get people to use Click-up, and he’s tried everything he can think of to do so – straying a long way from the typical marketers’ beaten track.
Kale asked him to share a few of those methods for this week’s newsletter, and here is what he gave us.
#1 Create your own Spotify playlist – ClickUp has created a Spotify playlist that has been streamed 1,000,000+ times. And it’s average as. We’re confident virtually anyone could create a better one.
#2 A twist on the lead magnet – Chris studied the most viral content on the internet, mimicked it on his own social channels and then used Clickup to deliver lead magnets to people who engaged with it.
This tweet, about the best 170+ ChatGPT prompts, netted 5.3 M+ views and 6111 retweets.
#3 Encourage your team to create – Most companies don’t help their teams promote their products. ClickUp does.
They teach their staff how to create leadership content in the work productivity and management space and build their personal brands.
As the brands of their staff grow, ClickUps grows with them. Nothing tops the charts in marketing like good, old-fashioned digital chin-wagging.
Notes:
Over and above everything else, Chris emphasised the importance of just giving things a nudge. The way growth hackers, viral marketers or whatever you prefer to call them, come up with these industry-changing marketing ideas is they try stuff.
For every tactic that works, 10 fail. That’s just part of the game. As long as it’s on-brand and not distasteful, you can’t lose by having a go.
Full disclaimer – we use ClickUp in all our companies, but this is not a paid endorsement.
Inspired by Chris Cunningham’s creative marketing hacks? At K&J Growth, we specialise in helping businesses implement out-of-the-box strategies that drive results. Get in touch today and let us help you craft marketing campaigns that make an impact.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
