When a new client joins us at K&J, we ask them who their competitors are. We do this to see what ads they are running on Instagram and Facebook and get the creative juices flowing.
Here is how you can use the Meta Ad Library to see what others are doing:
Visit the Meta Ad Library
2. Enter the name of your competitor into the search bar – This example has the search term “UOA – Auckland Online”:
3. Browse the ads and try to find the oldest running ad by scrolling to the bottom of the page. Ads that have been running for a long time usually indicate that the advertiser is making money from them.
4. When we look at ads, we’re looking for two things:
– A good headline
– A image or video that makes you curious enough to stop scrolling
Take note of what looks good in your competitor’s ads and write a few headlines that fit your brand.
5. Once you’ve got what you need test, test and test by running $5.00 against your headlines and copy and see what has the highest click-through rate.
Here is an example of an ad we ran for Rugby Bricks with a format we took from a competitor.
Our cost per email sign-up went from $1.48 to $0.86.
Notes:
This isn’t always going to work.
We did the same thing here at Hakune and ended up with terrible results by copying others’ ads.
The additional research will give you a good feel for what is in the market.
Once you decide on the ads you want to run, you must test to see what sticks.
Curious about how to leverage competitor insights to create high-performing ads? At K&J Growth, we specialise in strategies like these to help businesses lower costs and increase ROI.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
