We regularly engage in hearty debates about client content at K&J Growth.
A fly on the wall might think this is part of a rigorous process we go through to determine which content will perform best for our clients.
It’s not.
Although we do enjoy these discussions. That fly, after sitting through a few of them, would see that we are regularly wrong about the future performance of content.
Just recently we had all but unanimously decided a piece of creative wasn’t going to work – but we pushed it live anyway.
48 hours later it had gone viral, clocking up 420,000 views and doubling our clients follower count.
Why did we publish it?
Our in-house philosophy; opinions don’t count, data does.
Notes:
It’s healthy to keep in mind that creativity is art and art is subjective.
Beyond obvious exceptions like content that could be controversial (where common-sense should prevail). Further discussions with yourself or your team about content may be fun but likely pointless.
Just push play and see what happens.
Want to see results like this for your brand?
At K&J Growth, we don’t just rely on gut feelings – we let data lead the way. If you’re ready to move beyond opinions and start testing what really works, let’s talk.
Get in touch with us, and let’s start creating content that drives real results.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
