The other day, we released 50 limited edition Ugly Duckling kicking tees at Rugby Bricks, and they sold out in under a minute.
Here is the process of how we made it happen.
14 days before the release: Pete (our founder) ran a poll on Instagram asking customers what new colour of our product they wanted to see – we gave them three options because they were the cheapest for us to make
13 days before the release: Pete went and shot content from the factory where our products are made in Dunedin that showed how the colours were produced – they were shared on our social stories
6 days before the release: Pete released an Insta reel that showed the product, the unique colour and a call to action that said one person could win one of the 50 tees if they commented with a 🦆
5 days before the release: Pete threw up an Instagram story each day with a countdown timer that showed the time and date of the release product, teasing what the limited edition product looked like
On the day of the release: Pete put up a YouTube video that showed the product in hand, him signing all 50 of the limited edition products and the story the Rugby Bricks values
2 hours before the release: We sent out an email with a countdown timer of the product drop to our most engaged customers (people who had bought more than one product from us)
2 minutes before the release: Pete went live on IG and discussed the drop of the product and what to expect – we sold out in under a minute
We had 190 active carts and 230+ people on site.
Demand can be created for genuinely unique things that add value to your customers.
You’ve just got to tell a great story first and put some sharp marketing tactics behind the story telling.
At K&J Growth, we know how to turn your product into a sell-out success with sharp marketing tactics and storytelling.
If you’re ready to create demand that drives results, reach out to us today.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
