We tested different ad copy for our e-commerce business, Rugby Bricks, to see how different ad copy would affect performance. The only difference between the A/B ads we tested was the copy.
Ad 1:
Ad 2:
We got a 32% reduction in ad costs from ad 2.
Both ads use social proof, but one is universal, and the other is not.
“Aaron Smith, Quade Cooper & Valentine Holmes” are familiar names in rugby, but it does not mean most people seeing our ads know who they are.
“The ad copy with “900+ ⭐⭐⭐⭐⭐ reviews.” is universal social proof as this is how most customers buy.
The hero of this story though?
A/B testing.
Had we not tested the A/B ad copy, we would have continued to have higher customer acquisition costs if we’d just run with the first ad.
Most of what makes up business is about testing something, applying what is learned, and iterating.
Keep it simple; keep testing and keep learning.
If you’re looking to lower your ad costs and boost your conversions, contact us at K&J Growth. We specialise in data-driven strategies like A/B testing to help you get the best results from your ad campaigns. Contact us today to see how we can optimise your ad performance and drive growth for your business!
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
