We’ve been scaling our cold email efforts at K&J (our digital marketing agency) for new leads in Australia.
Our email response rate has gone from 6% to 13%.
Here are the four changes we’ve made to our cold email outreach.
1. Stalk before you talk
The goal is to remove as much “cold” as possible from cold emails by interacting with target leads on social platforms.
– Change profile pictures to be the same across all your social profiles and email provider
Gmail
– Follow the target lead on all relevant social platforms
– Like & comment on at least one post within the last two weeks. Don’t interact with any posts older than this. It’s creepy
2. Write a subject line that is based on their social media post
Here is an example subject line from this post.
“Congrats on getting over to Amsterdam”
3. Grab a picture
Download Loom and follow the 2-minute set-up.
Go to the leads website and open Loom, but do not record.
Grab a screenshot (instructions on how to do this) so that you can see your face and their website in the image.
4. Film Yourself
Record a video talking to whatever problem you can solve for them that takes less than < 60 seconds to watch.
The format of this video is:
- Talk about their social media post
- Point out the problem that can be solved
- Offer to give them a hand if they want more info
Here is an example.
Notes: This type of outreach is highly personalised and challenging to do at scale.
This approach works well if you have a high-ticket item you want to sell and B2B.
If you want to do B2C you’ll need a more automated approach.
Having trouble with email responses? Reach out to us at K&J Growth and we’ll teach you all the secrets behind cold outreach that we’ve implemented to more than double our clients response rates.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
