Oprah said, “Cheers to another new year and a chance for us to get it right.”
This year is about winning back old leads.
Every year, I send a variation of this email to leads who didn’t buy or important people who didn’t connect with me last year.
“Hey (first name),
Happy New Year!
Hope you had a great break. I managed to get some sun in Central this year.
And got this cheesy photo with one of my best mates and Santa.
Hopefully, the break was as good to you as it was to me.
I know we didn’t get a chance to chat last year, but I’d love to jump on and see what plans you’ve got for the upcoming year.
Do you have a slot for a chat this week or the one after?
No stress if not.
Here is what you might expect to get back.
Most of the time when I’ve asked clients why they didn’t buy it came down to timing.
Which is why – to win back leads – you need to follow up.
This blog I found to back up my anecdotal experience says that 44% of salespeople give up after their first contact, and 98% of sales happen through follow-up.
This email is just a quick personal experience shared with a prospect that:
- Shows you are a human
- Is a soft touch point to engage people after they’ve had a long break
Most of us take a long time to decide on things which is why we have marketing to keep nudging people along the path to buying.
In this case, this email serves as a quick reminder to do just that.
Notes: Send this on the Tuesday of the first week where most people have returned to work. In New Zealand, that is the 15th of January but you get the gist.
The most important line in the email that I shared is this one.
Do you have a slot for a chat this week or the one after?
This is a dichotomous question and it only gives the person two ways to answer. They can only reply with; this week or next week.
At K&J Growth we use all types of secret tips that keep us ahead of the game. Want to win back old leads? contact us at K&J Growth to learn how we would do it for you.
Contact us here: K&J Growth
For more insights and tips, connect with us on LinkedIn: K&J Growth
Make sure to check out our Co-founder on LinkedIn too: Kale Panoho
