the booths website is taking up to 17 seconds to load on mobile devices. Would you stick around?

Our team reviewed booths.co.nz across mobile performance, SEO, accessibility, core web vitals and AI/agent accessibility and the Booths website needs serious updates to bring it up to industry standards.

BOOTHS.CO.NZ

MOBILE PERFORMANCE

31 /100

Your website’s performance on mobile

MOBILE LCP

17.2 sec

How fast your website loads on mobile

Core web vitals

Fails

How well your website functions

mainfrieght.com

MOBILE PERFORMANCE

93 /100

Your website’s performance on mobile

MOBILE LCP

2.1 sec

How fast your website loads on mobile

Core web vitals

PASS

How well your website functions

For comparison: Mainfreight scored for mobile performance in the same review.

INDEPENDENT REPORT GENERATED BY GOOGLE LIGHTHOUSE ONLINE PAGE SPEED TOOL

HEAD-TO-HEAD EVALUATION

How Booth's Compares

METRIC

BOOTH’S

MAINFREIGHT

MOBILE PERFORMANCE

22 / 100

93 / 100

ACCESSIBILITY

61 / 100

93 / 100

BEST PRACTICES

73 / 100

81 / 100

SEO

92 / 100

AGENTIC BROWSING

0 / 2

2 / 2

MOBILE LCP

How long it takes your site to load on mobile

14.2 sec

2.1 sec

CORE WEB VITALS

STRATEGIC ARCHITECTURE

Where we'd start

The Booth’s website already has strong SEO, logistics content, conversion forms and marketing infrastructure so we don't think Booth’s needs a wholesale rethink of its digital presence. The underlying content, service architecture and conversion pathways are already well established. The immediate opportunity is improving the technical layer underneath them to improve mobile browsing and AI and Agent visibility.

01 PERFORMANCE & CORE WEB VITALS

Address render blocking, unused JavaScript/CSS, image delivery and caching.

02 MOBILE UX & CONVERSION

Improve speed and usability across service, location, quote and enquiry pathways.

03 ACCESSIBILITY & TECHNICAL QUALITY

Resolve semantic HTML and accessibility-tree issues.

04 AI & AGENT READINESS

Improve how AI-driven platforms can discover, interpret and navigate Booth’s content.

BOTTOM LINE:

Booth’s has a strong digital proposition sitting on top of a comparatively weak technical foundation. Fixing that foundation will drastically improve customer and user experience, conversion performance and readiness for increasingly agent-driven search and browsing.

we have a solution ready for you:

DIAGNOSTIC DEEP DIVE

FULL GOOGLE PAGESPEED AUDIT details below

Complete technical audit breakdown across mobile and desktop environments with remediation targets and strategic impact.

METRIC

MOBILE

DESKTOP

OPTIMISATION TARGET

WHY IT MATTERS?

PERFORMANCE

22 / 100

46 / 100

90+ / 100

Overall performance score.

ACCESSIBILITY

61 / 100

80 / 100

90+ / 100

Is your website easy to read?

BEST PRACTICES

73 / 100

90+ / 100

Is code aligned with best practices

SEO

92 / 100

95 / 100

Can people find your website online?

AGENTIC BROWSING

0 / 2

1 / 2

2/2 or 3/3

Can AI platforms and Agents crawl your website for information?

LARGEST CONTENTFUL PAINT (LCP)

14.2 sec

4.7 sec

< 2 sec

How fast does your website load?

SPEED INDEX

12.4 sec

3.2 sec

< 3 sec

How quickly the visible content of the page appears

STRATEGIC FINDINGS

KEY INSIGHTS

IMPACT: CUSTOMERS BOUNCE

MOBILE PERFORMANCE IS THE BIGGEST WEAKNESS

A 22/100 mobile performance score is a substantial gap for a site serving commercial customers who may be accessing quotes, service information or contact details from mobile devices. The opportunity is not simply cosmetic. Improving asset delivery, JavaScript execution, caching and render blocking will improve the speed at which users can access the site and find the services they're most interested in.

IMPACT: EMERGING THREAT

Strong SEO, but weak AI/agent visibility

This creates an emerging gap between being search-engine friendly and being easy for AI platforms and agents to interpret, navigate and recommend your site to potential customers.