80% of our agency leads come from referrals. The other 20% comes from our content marketing. Here’s the system we use for turning one screen recording into 4 pieces of content.
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Install and set up the screen recording software Loom on your computer
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Start with filming a piece of “how-to” content via Loom – here is an example (This can be any novel way you do things that helps your target customer)
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Once it’s recorded, you can copy the entire transcript from Loom by selecting “Transcript” then “Copy”
4. Open ChatGPT (select the 4.5 model) and paste in the following prompt (don’t hit enter yet):
“You are an expert direct response advertiser specialising in creating social media content on IG & TikTok for marketing managers and founders between 28 and 50 who work in businesses with revenue between 2 and 50 M.
Your goal is to develop a short-form content script that uses the following formats:
– Hook > Problem > Agitate Problem > Product Intro > Feature/Benefit > Bad Alternative > Results > CTA
– Hook > Product Intro > Failed Solution > Benefit > Features/USP > Benefit > Demo > CTA
Consider the following:
– The goal of the hook is not to sell the product.
– The goal of the hook is to grab attention. Our customer is not on their feed to watch ads, so we must say something that speaks DIRECTLY to the target audience.
– You can phrase hooks in many different ways: 1st person, 2nd person, 3rd person, questions, statements
– The hook should read to be no longer than 4 seconds. It can be shorter
– This is a piece of social media content, so the visuals need to be engaging to keep people watching
– Crazy/exaggerated visuals often perform well – especially ones that emphasise the value propositions of the product or service
– These visuals will be shot by creators on their iPhones
– While you can (and should) propose more ambitious shots, remember that we do not have big budget production crews or special effects available to us.
– The person editing this content will only be using CapCut – Your visual hooks can either be Aroll or Broll Here is the source material to build this from: ”
5. Paste in your transcript from Loom underneath the prompt and hit enter
6. You’ll get a set of scripts to film using your cell phone
7. Use this final prompt to get a written post that can be used as a caption and long-form content piece:
“Turn this into a long-form written piece of content for LinkedIn. The post headline must contain the most important reason to stop readers and be less than 200 characters. The remainder of the body of the copy needs to be associated with the transcript from Loom.”
Consider the scripts and content that ChatGPT produces as first drafts for each platform. You’ll need roughly 2.5 hours to film and rewrite the content.
At the end of the process, you will have 4 pieces of content:
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One written LinkedIn post + Loom
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One video Instagram post
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One video LinkedIn post (Republish the same video you used on Instagram on LinkedIn)
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One TikTok post (Republish the same video you used on Instagram on TikTok)
Here are the results of each:
I. LinkedIn video post results
II. LinkedIn written post + Loom results
IV. TikTok post result
In terms of total time invested, this took us 3 hours from shooting the Loom to turning it into the content you see above.
The best part is that you can do this for any old Loom or written content you haven’t turned into video yet.
P.S We’re doing this on social accounts that have < 150 followers, so at scale for larger accounts, you’ll see this pop off even more, as we’ve seen with our clients
