Digital marketing shouldn't be a guessing game
“K&J are a really really genuine heart-led company that really care about our business and our success”
Mike Brown – Adaptdefy CEO
What our clients are saying about us
“K&J are a really genuine heart-led company that really care about our business and our success”
Mike Brown
AdaptDefy CEO
“The team at K&J came on board and brought structure with them. They brought cadence. They brought discipline”
Nathan Bryant-Taukiri
CEO Rea
“They have been awesome to work with. They have helped us with a couple of big projects including our website redevelopment”
Kate Dirtzwagger
GM GoFox Electrical & Plumbing
Companies we love working with
From the world’s fastest-growing social media platform to your local franchisor, we deliver real, tangible value for our clients and partners with our conversion-centric digital asset development, lead generation tactics, and data-driven digital marketing and growth strategies.
Website Redesigns
B2C E-com and Lead Gen
From start-up to cost per purchase of $25.90 with
6.95 ROAS in 4 months
Lead Generation campaigns
GAds Before: CPL $127
GAds After: CPL $12.50
Before: $152 Cost Per Application Submitted
After: $66 Cost Per
Application Submitted
User Acquisition
18.5k installs in 30 days
44k SMBs user registrations
3.6k+ newsletter subscribers
Growth just got easier
Our 5 step framework delivers consistent growth outcomes for our clients
Step 1:
RESEARCH
We’ll deeply explore the existing market to find and develop a number of messaging themes that appeals to different audiences.
Step 2:
BUILD
Step 3:
CONVERT
Step 4:
OPTIMISE
Step 5:
SCALE
Once we establish a viable cost of acquisition and CAC that works, we start our scaling strategy to help grow business to new heights.
Growth just got easier
Our 5 step framework delivers consistent growth outcomes for our clients
Why use a Digital Marketing Agency?
Leverage technical expertise, proven marketing strategies and knowledge of best practices
Gain valuable industry insights to aid customer acquisition and generate sales revenue
Uncover greater ROI
from paid media activities
Analyse campaign
and marketing activity data for optimisation of campaigns to improve performance
What we bring
to the table.
Experience
Time
Why not save the time and costs of building an internal team of digital marketing strategists and instead let us pull together the marketing strategy, launch campaigns and swing for the fences? That way you get to focus on building a compelling product that your customers love.
Cost
Risk
Value
WHY US?
What does K&J do differently to other Digital Marketing agencies?
- Project based fee structure means you’re not paying for every minor change request.
- Candid and transparent customer service that goes above and beyond.
- Daily campaign reviews and optimisations to ensure campaigns are scaled up and down as required based on performance and results.
- Comprehensive data-driven test and learn methodologies to help uncover audience and conversion insights that make a real impact on your business.
- Conversion-centric landing pages and website development that enhances customer acquisition and drives more revenue.
Wondering what it looks like to work with K&J Aotearoa?
We take the time to get to know everything about your business and its customers so that we can give campaigns the best possible chance of success. We’ve outlined our process below so you know what to expect
Step 1:
Creative Discovery & Kick-off Call
We want to find out as much about your business and customers as possible.
Step 2:
Landing Page Design & Build
We develop a customised funnel to help capture conversions.
Step 3:
Ad-Creative Design
We’ll craft conversion-centric copy and ad-creative to communicate value proposition and capture customer attention.
Step 6:
Optimise and Scale
It’s time to see how far we
can take this!
Step 5:
Launch Campaign
Let’s get this show on the road.
Step 4:
Set Up Tracking Infrastructure
If we can’t track it, we can’t attribute it.
So it probably didn’t happen.
FAQs
How long will it take to get my campaign up and running?
Our promise to you is that we will always aspire to get your campaign launched in record time however, there are a range of factors that can impact the time it takes to get campaigns live such as Meta verification, tracking set up, the time it takes to get approvals and dev time. Rest assured we’ll be pushing hard to get campaigns live because we know that when it comes to marketing time is money!
What’s the fastest way to get started?
Simply click our Find Growth Here button, fill out the form and one of our team members will be in touch.
What results can I expect?
When it comes to campaign performance factors like ad-creative, messaging, value proposition and product market fit all have a huge impact on results. We strive to give campaigns the best chance of success using our proprietary in-house test and learn process to give campaigns the best possible chance of success. When it comes to digital marketing campaigns results are never guaranteed and we believe that anyone that promises that is pulling the wool over your eyes but what we can promise is that we will do everything in our power to help your campaign succeed.
How often will we catch up?
Typically we like to catch up in person with our clients weekly so that we can touch base but we’re also happy to fit into your schedule if that’s bi-weekly. We tend to use Slack for instant weekday comms as and when required.
What happens if the campaign doesn't look like its going well?
Not all campaigns perform as we’d like them to. Our approach in this situation is to conduct a collaborative deep dive and review of campaigns before discussing options with our client. We then make a series of strategic tweaks, changes and optimisations to landing pages, ad-creative and/or messaging to test our new hypothesis in an attempt to get the campaign back on track.
Is my company the right fit?
We work with a huge range of clients across a range of industries in both the B2C and B2B realms. If we don’t think that you’re quite ready then we’ll say so but generally we’re pretty open to a conversation to discuss how we can work together.
How can a marketing strategy help my business?
A well-defined marketing strategy helps your business reach the right audience with targeted messaging, improved lead generation, customer retention, and overall growth. It ensures all marketing efforts are aligned with your goals and budget, maximising your return on investment.
How can lead generation benefit my business?
Lead generation is the process of attracting and converting potential customers who have shown interest in your product or service. An effective lead generation strategy drives more qualified prospects to your sales funnel, increasing your chances of closing deals and driving additional revenue growth.
What is the role of a digital marketing strategist?
A digital marketing strategist crafts strategies that leverage social media, search engine optimisation (SEO) marketing, website design and development, and paid advertising to engage target audiences to enhance lead generation, user acquisition and sales outcomes via online channels.
What is SEO marketing, and how does it help my business grow?
70% of clicks on Google are made in the top 3 ranking positions. That means that unless your business is ranking in the top 3 for a search term relevant to your business, your likelihood of obtaining a customer drops dramatically. SEO marketing uses search engine optimisation techniques to enhance your website’s visibility on search engines like Google. By improving your ranking, SEO marketing helps attract more traffic, resulting in more lead generation and sales over time.
How can a tailored marketing strategy improve my lead generation?
A customised marketing strategy is designed to target your specific audience with the right messaging, channels, and timing. This precision provides more traffic to your business and increases the quality of lead generation, ensuring they are more likely to convert into paying customers.
A tailored approach allows you to engage your audience where they spend their time, whether it’s on social media, email, or other digital platforms. By focusing on personalised content and interactions, you build stronger connections with potential customers, increasing trust and brand loyalty. This ultimately drives higher conversion rates and long-term business growth.
How can website design impact lead generation and conversions?
An effective website design enhances user experience by making it easy for visitors to navigate and find the information they need. A well-structured, visually appealing, and mobile-friendly website can improve engagement, increase trust, and ultimately lead to higher conversion rates, helping to generate more leads for your business.
What is lead-gen?
What is lead-gen? “Lead generation” (often abbreviated as “lead-gen”) refers to the process of attracting and converting potential customers into leads who show interest in a company’s products or services. In digital marketing, this usually involves collecting a prospect’s contact information (like an email address, phone number, or social media profile) through various online channels.
What is PPC?
PPC stands for “Pay-Per-Click,” a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO or other methods. This method is what is used on Google Ads.