Digital marketing shouldn't be a guessing game

Increase revenue, acquire new customers and scale business to new heights with K&J Growth NZ

“K&J are a really really genuine heart-led company that really care about our business and our success” 

Mike Brown – Adaptdefy CEO

What our clients are saying about us

“K&J are a really genuine heart-led company that really care about our business and our success”

Mike Brown

AdaptDefy CEO

“The team at K&J came on board and brought structure with them. They brought cadence. They brought discipline”

Nathan Bryant-Taukiri

CEO Rea

“They have been awesome to work with. They have helped us with a couple of big projects including our website redevelopment”

Kate Dirtzwagger

GM GoFox Electrical & Plumbing

Companies we love working with

From the world’s fastest-growing social media platform to your local franchisor, we deliver real, tangible value for our clients and partners with our conversion-centric digital asset development, lead generation tactics, and data-driven digital marketing and growth strategies.

Website Redesigns

Complete site redesign, optimised for performance, SEO and conversion
New food and beverage brand website designed and built from scratch
Membership site with session bookings and payment portal

B2C E-com and Lead Gen

From start-up to cost per purchase of $25.90 with
6.95 ROAS in 4 months

Lead Generation campaigns
GAds Before: CPL $127
GAds After: CPL $12.50

Before: $152 Cost Per Application Submitted
After: $66 Cost Per 
Application Submitted

User Acquisition

18.5k installs in 30 days

44k SMBs user registrations

3.6k+ newsletter subscribers

Growth just got easier

Our 5 step framework delivers consistent growth outcomes for our clients
Step 1:
RESEARCH

We’ll deeply explore the existing market to find and develop a number of messaging themes that appeals to different audiences.

Step 2:
BUILD
We’ll then design and build a conversion-centric landing page from scratch, adapt an existing website and develop new creative and copy to help nurture new customers towards a purchase. 
Step 3:
CONVERT
We’ll perform a rigorous A/B testing approach to find conversions (ie: users, leads or purchases)
Step 4:
OPTIMISE
Ongoing continuous optimisation helps us to exploring new messaging and understand audiences and explore different creative and copy combinations until we find the metrics that are meaningful to your business.
Step 5:
SCALE

Once we establish a viable cost of acquisition and CAC that works, we start our scaling strategy to help grow business to new heights.

Growth just got easier

Our 5 step framework delivers consistent growth outcomes for our clients

Why use a Digital Marketing Agency?

Leverage technical expertise, proven marketing strategies and knowledge of best practices

Gain valuable industry insights to aid customer acquisition and generate sales revenue

Uncover greater ROI
from paid media activities

Analyse campaign
and marketing activity data for optimisation of campaigns to improve performance

What we bring
to the table.

Experience

Take advantage of our broad experience with a diverse range of companies that gives us a deep understanding of effective growth strategies vs hiring single lane marketing agencies with a more limited hyper-niched focus that rinses and repeats the same old recipe time, and time again.

Time

Why not save the time and costs of building an internal team of digital marketing strategists and instead let us pull together the marketing strategy, launch campaigns and swing for the fences? That way you get to focus on building a compelling product that your customers love.

Cost

We’ve scrapped the more traditional approach of long-term retainers and minimum ad-spend and replaced that with project based pricing tailored to meet our client’s campaign goals. That way we can ensure we provide maximum value at a fair and reasonable cost.

Risk

Access a team of specialised experts at your disposal that understand the nuances of copy and messaging, content production, editing, design, tracking, web development, media buying and strategy vs. an internal hire who’s expected to be an expert across the full spectrum of marketing skills.

Value

We love to create ongoing value for our clients so we take a broader perspective that not only covers digital marketing and business growth strategies, but also provides valuable data-driven insights that help to refine value proposition, customer journey and market fit.

WHY US?

What does K&J do differently to other Digital Marketing agencies?

Wondering what it looks like to work with K&J Aotearoa?

We take the time to get to know everything about your business and its customers so that we can give campaigns the best possible chance of success. We’ve outlined our process below so you know what to expect
Step 1:


Creative Discovery & Kick-off Call

We want to find out as much about your business and customers as possible.

Step 2:


Landing Page Design & Build

We develop a customised funnel to help capture conversions.

Step 3:


Ad-Creative Design

We’ll craft conversion-centric copy and ad-creative to communicate value proposition and capture customer attention.

Step 6:


Optimise and Scale

It’s time to see how far we
can take this!

Step 5:


Launch Campaign

Let’s get this show on the road.

Step 4:



Set Up Tracking Infrastructure

If we can’t track it, we can’t attribute it.
So it probably didn’t happen.

FAQs

How long will it take to get my campaign up and running?

Our promise to you is that we will always aspire to get your campaign launched in record time however, there are a range of factors that can impact the time it takes to get campaigns live such as Meta verification, tracking set up, the time it takes to get approvals and dev time. Rest assured we’ll be pushing hard to get campaigns live because we know that when it comes to marketing time is money! 

Simply click our Find Growth Here button, fill out the form and one of our team members will be in touch.

When it comes to campaign performance factors like ad-creative, messaging, value proposition and product market fit all have a huge impact on results.  We strive to give campaigns the best chance of success using our proprietary in-house test and learn process to give campaigns the best possible chance of success. When it comes to digital marketing campaigns results are never guaranteed and we believe that anyone that promises that is pulling the wool over your eyes but what we can promise is that we will do everything in our power to help your campaign succeed.

Typically we like to catch up in person with our clients weekly so that we can touch base but we’re also happy to fit into your schedule if that’s bi-weekly. We tend to use Slack for instant weekday comms as and when required.

Not all campaigns perform as we’d like them to. Our approach in this situation is to conduct a collaborative deep dive and review of campaigns before discussing options with our client. We then make a series of strategic tweaks, changes and optimisations to landing pages, ad-creative and/or messaging to test our new hypothesis in an attempt to get the campaign back on track.

We work with a huge range of clients across a range of industries in both the B2C and B2B realms. If we don’t think that you’re quite ready then we’ll say so but generally we’re pretty open to a conversation to discuss how we can work together.

A well-defined marketing strategy helps your business reach the right audience with targeted messaging, improved lead generation, customer retention, and overall growth. It ensures all marketing efforts are aligned with your goals and budget, maximising your return on investment.

Lead generation is the process of attracting and converting potential customers who have shown interest in your product or service. An effective lead generation strategy drives more qualified prospects to your sales funnel, increasing your chances of closing deals and driving additional revenue growth.

A digital marketing strategist crafts strategies that leverage social media, search engine optimisation (SEO) marketing, website design and development, and paid advertising to engage target audiences to enhance lead generation, user acquisition and sales outcomes via online channels.

70% of clicks on Google are made in the top 3 ranking positions. That means that unless your business is ranking in the top 3 for a search term relevant to your business, your likelihood of obtaining a customer drops dramatically. SEO marketing uses search engine optimisation techniques to enhance your website’s visibility on search engines like Google. By improving your ranking, SEO marketing helps attract more traffic, resulting in more lead generation and sales over time.

A customised marketing strategy is designed to target your specific audience with the right messaging, channels, and timing. This precision provides more traffic to your business and increases the quality of lead generation, ensuring they are more likely to convert into paying customers.

A tailored approach allows you to engage your audience where they spend their time, whether it’s on social media, email, or other digital platforms. By focusing on personalised content and interactions, you build stronger connections with potential customers, increasing trust and brand loyalty. This ultimately drives higher conversion rates and long-term business growth.

An effective website design enhances user experience by making it easy for visitors to navigate and find the information they need. A well-structured, visually appealing, and mobile-friendly website can improve engagement, increase trust, and ultimately lead to higher conversion rates, helping to generate more leads for your business.

What is lead-gen? “Lead generation” (often abbreviated as “lead-gen”) refers to the process of attracting and converting potential customers into leads who show interest in a company’s products or services. In digital marketing, this usually involves collecting a prospect’s contact information (like an email address, phone number, or social media profile) through various online channels. 

PPC stands for “Pay-Per-Click,” a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO or other methods. This method is what is used on Google Ads.